Welcome to Speedo's latest campaign. ‘Go Full Speedo’ encapsulates the ethos of being fully committed – no ifs, no buts. This mantra injects a dose of swagger and humour into the brand's identity, encouraging the world to swim more just in time for the summer of sports.
A cheeky 90-second video, transports viewers to Sydney's bustling Business District, where Montgomery is catapulted from his office into the city's vibrant streets. Shedding the trappings of corporate life, Dacre Montgomery - known famously from Stranger Things effortlessly transitions into a pair of Speedo’s to embark on a journey through Sydney's iconic streets, gathering like-minded individuals along the way.
From skateboarding icon Peggy Oki to the stars of reality show Bondi Rescue, the eclectic cast converges on Bondi Beach to embrace the inclusive spirit of 'Go Full Speedo' and celebrate the sheer thrill of life in the water.
The campaign pays homage to Speedo's Australian roots, tracing back to its inception in 1928. Now, nearly a century later, Speedo seeks to honour swimmers of all ages and backgrounds, fostering a global community united by their love for the water.
“There is nothing more quintessentially Australian than Sydney’s Bondi Beach and a pair of Speedo’s."
Commenting on his involvement, Dacre Montgomery says, “There is nothing more quintessentially Australian than Sydney’s Bondi Beach and a pair of Speedo’s.”
"I grew up by the beach in Australia and it’s still the backbone of my daily routine when I’m home in Sydney. I jumped at the opportunity to represent an element of the lifestyle I love, and to work with an iconic brand like Speedo."