Summer is finally here! Calling us to step outside, bask in the warmth of the sun, and indulge in the simple pleasures that make this time of the year so magical - where everyday is a day for it! Welcome to our Day For It 2024 campaign. Come behind the scenes and get an exclusive sneak peek of the day.
The Location
We hunted far and wide for the ultimate location, but couldn't resist the charm of Portsea front beach with it's iconic beach boxes, pier and boats, situated just a short 5 minutes up the road from our Sorrento store, a staple since 2004, making it the perfect location to celebrate the upcoming summer!
The Lead up
This year, we had Madeleine Noisi and Amber Clarke star in our 2024 campaign. With our models locked in we then set out to organise samples from our featured brands Sea Level, Seafolly, Baku, Sunseeker and Monte & Lou and ofcourse couldn't forget the little extras! We set out to source some props and matching accessories to complete the looks.
On the eve of our shoot, the Swimwear Galore team headed down to Portsea for some location and shoot scouting, to prepare for an early morning kickoff! A delightful dinner with the team at Sorrento Hotel provided the perfect way to unwind before the exciting day ahead!
Our go-to A team was on deck, featuring the familiar faces of Jess Horewood from @jess.shoot.me, Phil from Thick Black Frames and Shelby from @shelbyrosemua. Design, styling and production by our summer loving SWG team!
The Day
The team was up bright and early! Feeling well rested and organised we all got ready for the big day ahead. Although the morning was frosty and looking unpredictable, the weather made a turn. The sun was shining, the air was warm and the vibes were positively soaring!
This summer we set out to create a day to make waves in swimwear that makes you look and feel your best, that flatters and celebrates your body and unique beauty no matter the shape or size. We captured iconic moments of an Australian summer, kicking the footy on the sand, devouring fresh fruit and enjoying the company of friends.
We made our way to our first location, Portsea Beach. We quickly set up and went through the shoot plan one last time before we began! Mid shoot, we got a little distracted after being greeted by some cute pups on their morning stroll. Back to work, and a few hours later we made our way back to the house to cool down and enjoy a nice lunch before we commenced shooting at our next location - the outdoor pool.
Everything was smooth sailing until a buzzing surprise - a swarm of bees decided they wanted their moment in our shoot too! Fortunately, it was our last shot for the day. Of course, we concluded with a celebratory glass of champagne, toasting to our incredible team and the day that was.
Create your perfect day this summer season with our latest collections from Seafolly, Sea Level, Baku, Monte & Lou and Sunseeker all featuring vibrant designs in shapes and styles that embrace everybody!